Sustainability of Professional Journalism in the Media Business Environment of the Western Balkans

Summary of the findings of research on the economic situation, needs and prospects of independent media outlets in the Western Balkans (Albania, Bosnia and Herzegovina, Kosovo*, Montenegro, North Macedonia and Serbia), which was conducted between June and November 2019. The study revolves around an analysis of the structural conditions affecting media ownership, the commercial operating environment and the available sources of funding as well as media consumption habits and audience demand.